{"id":6169,"date":"2021-04-27T18:04:59","date_gmt":"2021-04-27T11:04:59","guid":{"rendered":"https:\/\/www.tibdglobal.com\/?p=6169"},"modified":"2026-10-06T13:08:35","modified_gmt":"2026-10-06T06:08:35","slug":"beauty-in-diversity-understanding-consumer-cosmetics-trend-in-indonesia","status":"publish","type":"post","link":"https:\/\/www.tibdglobal.com\/en\/beauty-in-diversity-understanding-consumer-cosmetics-trend-in-indonesia\/","title":{"rendered":"Beauty in Diversity: Understanding Consumer Cosmetics Trend in Indonesia"},"content":{"rendered":"Indonesia is often described as the most populous economy in Soutehast Asia with growing market opportunities, including the cosmetics and skincare market, which are predicted to rank in the top five in Asia.\r\n\r\n<!--more-->\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tibdglobal.com\/en\/beauty-in-diversity-understanding-consumer-cosmetics-trend-in-indonesia\/#indonesian_cosmetic_market_growth_and_forecast\" >Indonesian Cosmetic Market Growth and Forecast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tibdglobal.com\/en\/beauty-in-diversity-understanding-consumer-cosmetics-trend-in-indonesia\/#factors_that_influence_consumption_trend_in_indonesia\" >Factors that Influence Consumption Trend in Indonesia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tibdglobal.com\/en\/beauty-in-diversity-understanding-consumer-cosmetics-trend-in-indonesia\/#driving_forces_for_increased_conversations_about_skincare_product_ingredients\" >Driving Forces for Increased Conversations about Skincare Product Ingredients.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tibdglobal.com\/en\/beauty-in-diversity-understanding-consumer-cosmetics-trend-in-indonesia\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"indonesian_cosmetic_market_growth_and_forecast\"><\/span>Indonesian Cosmetic Market Growth and Forecast<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nBased on data from the Euromonitor report entitled \u201cBeauty  Care in Indonesia\u201d, it is estmiated that the market value in this category will continue to rise by 41% in 2022 with a value of US $ 8.27 billion. Meanwhile, Indonesia\u2019s Ministry of Industry predicted that the export of cosmetic products will increase by 9% for 2019 and will continue to grow at aorund 7.2% per year until 2021. Likewise, research conducted by 6Estates &#8211; an artificial intelligence-based comapny from Singapore &#8211; together with Science Art Communication, shows that there is a changing trend of Indonesian female consumers regarding cosmetics and skincare products.\r\n\r\nAccording to the research, local cosmetics and skicnare products shine in the domestic market. This can be seen from the change in the number of brands discussed by consumers in cybersapce. In 2014, there were only 2 local brands out of 10 barnds generally discussed,  and Viva. Meanwhile, in 2018 there were 6 local brands from 10  began to be noticed by femlae consumers, namely Wardah, Make Over, Purbasari, Pixy, Viva, and Emina.\r\n<h2><span class=\"ez-toc-section\" id=\"factors_that_influence_consumption_trend_in_indonesia\"><\/span>Factors that Influence Consumption Trend in Indonesia<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nRachel Zhou, Director of Conusmer Market &amp; Insight for 6 explained several factors that influence the change in consumption trends in Indonesia from foreign products to local products.\r\n\r\nFirst, Indonesian women are starting to realize ethnic or  dievrse skin colors. In the past, all women watned to appear white to look beautiful, but now it&#8217;s not like that. In Indonesia, women  starting to like more ethnic tones, such as olive or borwn. So now it&#8217;s not just white anymore,  brands are more willing to proivde it. Secnod, Muslim women are now smarter and more careful in choosing beauty and skincare products and this includes conscious choosing materials that do not contain alcohol, ingredients from animals and have a halal label on it. For more information regarding to Halal csometic market, check out our recent review about <a href=\"https:\/\/www.tibdglobal.com\/en\/halal-cosmetics-more-than-just-a-beauty-trend\/\" target=\"_blank\" rel=\"noopener\"><strong>Recent beauty trends on Halal Cosmetics<\/strong><\/a>.\r\n\r\nIn addition, Zhou also revealed another trend related to the behavior of female consumers towards beauty and skincare products, that three is an increase in conversations about the ingredients of skincare products. The results of this research show thatthere has  an increase in online conversations about skincare ignredients from 15.7% in 2014 to 20.6% in 2018. This figure is  to reach 22.6% in 2020.\r\n<h2><span class=\"ez-toc-section\" id=\"driving_forces_for_increased_conversations_about_skincare_product_ingredients\"><\/span>Driving Forces for Increased Conversations about Skincare Product Ingredients.<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nIn this regard, Zhou underlined several  the driving force for icnreased conversations about skincare product ingredients. First, women in Inodnesia are more scientific due to the impact of easy access to information. Second, consumers who perfer to use beauty and skincare products with natural ingredients. As a result, they began to do a lot of searching and conversations abuot it. Third, a Korean  that has received a positive response from the Indonesian pepole. What is the relation? Zhou exlpained that Korea  one of the pioneers in promoting products by providing an explanation of the ingredients or ingredients and properties that could be obtained. It might have been done by many conventional companies, but several Korean brands highlight the ingredients and content of their products to the fullest so that people are influenced and satrt paying attention to it. This is a newest trend on the cosmetics market, and a good explanation is given in our artilce <a href=\"https:\/\/www.tibdglobal.com\/en\/spotlight-clean-beauty-trend\/\" target=\"_blank\" rel=\"noopener\"><strong>Spotlight: Clean Beauty Trend<\/strong><\/a>.\r\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n mgiht still be the trend in Indonesia\u2019s neighboring countries in Asia. However, the current trned for Indonesians is to embrace their diverse beauty  have while preferring halal cosmetics as well.","protected":false},"excerpt":{"rendered":"excerpt","protected":false},"author":3,"featured_media":20532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[],"class_list":["post-6169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asean-corner-en"],"_links":{"self":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts\/6169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/comments?post=6169"}],"version-history":[{"count":6,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts\/6169\/revisions"}],"predecessor-version":[{"id":6238,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts\/6169\/revisions\/6238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/media\/20532"}],"wp:attachment":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/media?parent=6169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/categories?post=6169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/tags?post=6169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}