{"id":6183,"date":"2021-04-27T22:13:22","date_gmt":"2021-04-27T15:13:22","guid":{"rendered":"https:\/\/www.tibdglobal.com\/?p=6183"},"modified":"2026-10-06T13:10:38","modified_gmt":"2026-10-06T06:10:38","slug":"defying-gender-boundaries-the-rise-of-mens-cosmetics-industry","status":"publish","type":"post","link":"https:\/\/www.tibdglobal.com\/en\/defying-gender-boundaries-the-rise-of-mens-cosmetics-industry\/","title":{"rendered":"Defying Gender Boundaries: The Rise of Men\u2019s Cosmetics Industry"},"content":{"rendered":"The global men&#8217;s skincare products market is anticipated to reach $18.92 billion by 2027, according to a new report by Grand View Research.\u00a0The market is forecasted to expand at a CAGR of 6.2% from 2020 to 2027. Fueling growth is a rising awareness among males regarding personal grooming, which is driving the demand for men&#8217;s skincare products globally, forecasters say. Increasing disposable income is also favoring growth.\r\n\r\n<!--more-->\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tibdglobal.com\/en\/defying-gender-boundaries-the-rise-of-mens-cosmetics-industry\/#mens_cosmetics_market_growth_and_forecast\" >Men\u2019s Cosmetics Market Growth and Forecast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tibdglobal.com\/en\/defying-gender-boundaries-the-rise-of-mens-cosmetics-industry\/#korean_men_as_leader_of_men_skincare\" >Korean Men as Leader of Men Skincare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tibdglobal.com\/en\/defying-gender-boundaries-the-rise-of-mens-cosmetics-industry\/#world_male_celebrities_using_skincare_and_cosmetics\" >World Male Celebrities using Skincare and Cosmetics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tibdglobal.com\/en\/defying-gender-boundaries-the-rise-of-mens-cosmetics-industry\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2><span class=\"ez-toc-section\" id=\"mens_cosmetics_market_growth_and_forecast\"><\/span>Men\u2019s Cosmetics Market Growth and Forecast<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nAccording to Coresight Research, the Asia Pacific market is now one of the fastest growing regions for male care and cosmetic product use. Jason Chen, manager for Alibaba&#8217;s Chinese online retail site Tmall, told Coresight that across China supply was unable to keep up with the soaring demand for men&#8217;s make-up products.\r\n<h2><span class=\"ez-toc-section\" id=\"korean_men_as_leader_of_men_skincare\"><\/span>Korean Men as Leader of Men Skincare<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nCosmetic companies are targeting young men who are not too rigid about gender boundaries. In South Korea, the world leader of men cosmetic market, gender norms are being challenged by the country\u2019s male beauty obsession. Over the past decade, they have become the world&#8217;s biggest male spenders on skincare, a market that grew by 44% in the country between 2011 and 2017, according to\u00a0<a href=\"https:\/\/www.euromonitor.com\/beauty-and-personal-care-in-south-korea\/report\" target=\"_blank\" rel=\"noopener\">Euromonitor<\/a>. Additionally, about three quarters of South Korean men undertake a beauty or grooming treatment (from salon hair treatments to at-home facials) at least once a week, according to a\u00a0survey\u00a0by GlobalData. This figure was even higher for Generation Z respondents, with 58% of those born after 2000 saying they pamper themselves with &#8220;lengthy&#8221; beauty or grooming treatments at least once per week, compared to 34% of South Korean men overall. This phenomenon can be explained in part by the influence of K-pop, according to Roald Maliangkay, director of the Korea Institute at The Australian National University.\r\n\r\nIn addition, famous brands like L&#8217;Or\u00e9al, Shiseido and Est\u00e9e Lauder, as well as smaller brands and startups are increasingly focusing on developing and promoting cosmetic products to target the men\u2019s market, or <a href=\"https:\/\/www.tibdglobal.com\/en\/gender-neutral-trend-an-insight-on-the-future-of-genderless-cosmetics\/\" target=\"_blank\" rel=\"noopener\"><strong>gender neutral cosmetics<\/strong><\/a>, as the rigid gender stereotypes are gradually removed.\r\n<h2><span class=\"ez-toc-section\" id=\"world_male_celebrities_using_skincare_and_cosmetics\"><\/span>World Male Celebrities using Skincare and Cosmetics<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nWorld renowned male celebrities also advocate men skincare and grooming. David Beckham, for example, owns House 99, offering quality grooming products to help its customers create the appearance they aspire which includes beard oil, face moisturizers, shaving foam, and many others. In an October 2016 article published on Allure, it was revealed by David\u2019s wife, Victoria Beckham that David &#8220;does steal [her] beauty products&#8221; but that it doesn&#8217;t annoy her in the slightest.\u00a0The article emphasized that \u201cthat men can use products, too\u2014concealer, foundation, lip balm\u2014and not just hair wax and deodorant. The David Beckham makeup moment proves there is no right or wrong way to wear it, and there is no right or wrong person to use it. The more makeup becomes an &#8220;us&#8221; thing and not a &#8220;his&#8221; thing or a &#8220;hers&#8221; thing, the better it is for everyone.\u201d stated by the website.\r\n\r\nIt definitely is for everyone, and even a national scandal reveals it. In 2017, French President Emmanuel Macron made headlines when he was accused of spending more than 30,000 USD for the first 3 months of his term from people&#8217;s taxes to hire makeup specialists, but that controversy did not originate from wearing too much makeup.\r\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nFrom world leaders and famous celebrities to young men of Generation Z, the usage of cosmetics and beauty products are evidently on the rise. As developments and growth in the Men\u2019s Cosmetic Industry, companies are more eager inspired to develop new products defying traditional gender boundaries.","protected":false},"excerpt":{"rendered":"excerpt","protected":false},"author":3,"featured_media":20580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-business-en"],"_links":{"self":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts\/6183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/comments?post=6183"}],"version-history":[{"count":5,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts\/6183\/revisions"}],"predecessor-version":[{"id":20476,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/posts\/6183\/revisions\/20476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/media\/20580"}],"wp:attachment":[{"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/media?parent=6183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/categories?post=6183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tibdglobal.com\/en\/wp-json\/wp\/v2\/tags?post=6183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}