{"id":18044,"date":"2025-12-12T17:49:33","date_gmt":"2025-12-12T10:49:33","guid":{"rendered":"https:\/\/www.tibdglobal.com\/product\/%e0%b8%9a%e0%b8%a3%e0%b8%b4%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%aa%e0%b8%b3%e0%b8%a3%e0%b8%a7%e0%b8%88%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%9e%e0%b8%b6%e0%b8%87%e0%b8%9e%e0%b8%ad%e0%b9%83%e0%b8%88\/"},"modified":"2026-10-01T15:58:31","modified_gmt":"2026-10-01T08:58:31","slug":"%e0%b8%9a%e0%b8%a3%e0%b8%b4%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%aa%e0%b8%b3%e0%b8%a3%e0%b8%a7%e0%b8%88%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%9e%e0%b8%b6%e0%b8%87%e0%b8%9e%e0%b8%ad%e0%b9%83%e0%b8%88","status":"publish","type":"product","link":"https:\/\/www.tibdglobal.com\/en\/product\/%e0%b8%9a%e0%b8%a3%e0%b8%b4%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%aa%e0%b8%b3%e0%b8%a3%e0%b8%a7%e0%b8%88%e0%b8%84%e0%b8%a7%e0%b8%b2%e0%b8%a1%e0%b8%9e%e0%b8%b6%e0%b8%87%e0%b8%9e%e0%b8%ad%e0%b9%83%e0%b8%88\/","title":{"rendered":"Thailand Brand Health Check & Customer Satisfaction Survey: Essential Localization Insights for International Brands"},"content":{"rendered":"
[vc_section][vc_row][vc_column width=”1\/2″][vc_column_text css=”” woodmart_inline=”no” text_larger=”no”]Is Your Brand \u201cUnwell\u201d<\/strong>? Brand Health Check and Customer Satisfaction Survey Services for Sustainable Business<\/strong><\/span>\r\n\r\nIn the fiercely competitive health and wellness market, having a good product is no longer enough. What decides whether a brand survives or disappears is\u00a0its place in consumers’ minds.<\/strong><\/span>\r\n\r\nMany business owners spend huge budgets on advertising and marketing but overlook the most fundamental step: going back to ask customers\u00a0\u201cHow do they really feel about us?\u201d<\/em>\r\n
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  • Why have sales stalled when our marketing hasn’t changed?<\/li>\r\n \t
  • Why are existing customers disappearing instead of buying again?<\/li>\r\n \t
  • Do customers really see the image we are trying to communicate, or do they see us as a cheap, low-quality product?<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”17852″ img_size=”full” alignment=”center” css=”” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”” woodmart_inline=”no” text_larger=”no”]These questions are business warning signs.\u00a0TIBD Global (Technopreneur International Business Developer)<\/strong>\u00a0presents its\u00a0Brand Health & Satisfaction Survey<\/strong>\u00a0service as a mirror of reality for your business, helping you see blind spots, fix problems in time and keep your customer base for the long term.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n\t\t
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    <\/span>Why is measuring Brand Health & Satisfaction critical?<\/span><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_column_text css=”” woodmart_inline=”no” text_larger=”no”]In the\u00a0cosmetics, dietary supplement, herbal, and food and beverage industries,<\/strong>\u00a0trust is the most valuable currency. Whether you are a brand owner, an OEM factory or an investor looking for promising businesses, you need to know:\r\n
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    1. Brand Awareness: <\/strong><\/span>Do customers know us, and in what way? (A top-of-mind brand or just one they have seen in passing?)<\/li>\r\n \t
    2. Brand Image:<\/span> <\/strong>Do customers see your brand as an \u201cexpert\u201d, a \u201ctrusted advisor\u201d or a \u201cmiddleman\u201d? A distorted image directly affects pricing and profit.<\/li>\r\n \t
    3. Customer Satisfaction:<\/span> <\/strong>How happy are customers with our products and services?<\/li>\r\n \t
    4. Brand Loyalty:<\/span> <\/strong>Are they ready to recommend us by word of mouth, or ready to switch to a competitor as soon as there is a promotion?<\/li>\r\n<\/ol>\r\nIgnoring this data lets a brand walk into a dead end without realising it. That is why TIBD offers research services that work like\u00a0an annual health check<\/strong>\u00a0for your brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n\t\t
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      <\/span>The TIBD Standard: Combining an International Business Developer’s Vision with Real Consumer Data<\/span><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_column_text css=”” woodmart_inline=”no” text_larger=”no”]At <\/strong>TIBD Global, our goal is not just to hand over a research report. We think and work as a business developer, ready to turn the data into strategy that helps your business grow and compete in international markets.<\/strong><\/span>\r\n\r\nOur research is strategically supervised by an expert team led by Dr. Wuthipong Phanitsetthakorn, an executive with more than 15 years of experience in the health and beauty industry. With a background in agro-industrial technology management and hands-on experience as a business consultant in business model development and strategy for many entrepreneurs, TIBD understands in depth what\u00a0a healthy brand<\/strong>\u00a0looks like in a market facing digital disruption. That is why we design survey tools that get to the core of the problem, not just generic questions and answers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n\t\t
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      <\/span>Service in Focus: Brand Health Check<\/span><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_column_text css=”” woodmart_inline=”no” text_larger=”no”]\u201cKnow your enemy and know yourself and you will win a hundred battles\u2026 but do you know yourself well enough today?\u201d<\/em>\r\n\r\nThis service suits brands that have been on the market for a while and want to assess their position, or new brands that need a post-launch evaluation. We analyse your brand using the\u00a0Brand Equity<\/strong>\u00a0(brand equity) model:\r\n
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      1. Brand Awareness & Recall Survey<\/strong><\/span><\/li>\r\n<\/ol>\r\nWe don’t just ask \u201cDo you know Brand A?\u201d. We measure the level of awareness:\r\n
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        • Top-of-Mind Awareness:<\/strong>\u00a0The first brand customers think of for a product category (for example, who comes to mind for collagen?)<\/li>\r\n \t
        • Unaided Recall:<\/strong>\u00a0Recalling the brand unaided<\/li>\r\n \t
        • Aided Recall:<\/strong>\u00a0Recognising the brand when seeing its logo or name<\/li>\r\n<\/ul>\r\n
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          1. Brand Image & Association Mapping<\/strong><\/span><\/li>\r\n<\/ol>\r\nWe explore which words consumers associate with your brand:\r\n
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            • Safe <\/em>vs dangerous<\/em><\/li>\r\n \t
            • Modern <\/em>vs outdated<\/em><\/li>\r\n \t
            • Medical grade <\/em>vs market-stall grade<\/em><\/li>\r\n \t
            • Good value vs overpriced<\/li>\r\n<\/ul>\r\nThis data is essential for OEM factories or brand owners planning a rebrand to move up in price.\r\n
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              1. Competitor Benchmarking<\/strong><\/span><\/li>\r\n<\/ol>\r\nBrand health cannot be measured in isolation. It must be compared with competitors. TIBD helps you compare\u00a0Share of Voice<\/strong>\u00a0and\u00a0Share of Heart<\/strong>\u00a0to see where you stand in customers’ minds against the market leader or direct competitors.[\/vc_column_text][vc_single_image image=”17857″ img_size=”full” alignment=”center” css=”” parallax_scroll=”no” woodmart_inline=”no”][\/vc_column][\/vc_row][vc_row][vc_column]\n\t\t
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                <\/span>Service in Focus 2: Satisfaction & Loyalty Survey<\/span><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_column_text css=”” woodmart_inline=”no” text_larger=”no”]\u201cExisting customers are profit, new customers are cost. Don’t let anyone walk away because they are unhappy.\u201d<\/em>\r\n\r\nThis service measures customer experience (CX) to find pain points to fix and selling points to protect.\r\n
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                1. CSAT (Customer Satisfaction Score)<\/strong><\/span><\/li>\r\n<\/ol>\r\nWe measure satisfaction in detail across several dimensions:\r\n
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                  • Product Quality:<\/strong>\u00a0Texture, scent and results after use<\/li>\r\n \t
                  • Packaging:<\/strong>\u00a0Design and ease of use<\/li>\r\n \t
                  • Service:<\/strong>\u00a0Chat response, delivery speed and product claims<\/li>\r\n<\/ul>\r\n
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                    1. NPS (Net Promoter Score)<\/strong><\/span><\/li>\r\n<\/ol>\r\nThe most powerful question: \u201cOn a scale of 0-10, how likely are you to recommend our brand to a friend?\u201d The NPS score shows immediately whether your brand has more promoters or detractors, which relates directly to business growth.\r\n
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                      1. Repurchase Intention Analysis<\/strong><\/span><\/li>\r\n<\/ol>\r\nWe analyse repurchase trends to calculate\u00a0Customer Lifetime Value (CLV)<\/strong>\u00a0helping you plan marketing budgets and promotions to win back existing customers with precision.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n\t\t
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                        <\/span>The Power of TIBD’s Database: Feedback from 50,000 Consumers<\/span><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[vc_column_text css=”” woodmart_inline=”no” text_larger=”no”]The weak point of satisfaction surveys is fake responses or samples that are too small. TIBD solves this with a network database built with leading educational institutions and organisations, totalling more than\u00a050,000 people<\/strong>\u00a0who represent today’s consumer market:\r\n