Thailand Brand Health Check & Customer Satisfaction Survey: Essential Localization Insights for International Brands

Is Your Brand “Unwell”? Brand Health Check and Customer Satisfaction Survey Services for Sustainable Business

In the fiercely competitive health and wellness market, having a good product is no longer enough. What decides whether a brand survives or disappears is its place in consumers’ minds.

Many business owners spend huge budgets on advertising and marketing but overlook the most fundamental step: going back to ask customers “How do they really feel about us?”

• Why have sales stalled when our marketing hasn’t changed?
• Why are existing customers disappearing instead of buying again?
• Do customers really see the image we are trying to communicate, or do they see us as a cheap, low-quality product?

These questions are business warning signs. TIBD Global (Technopreneur International Business Developer) presents its Brand Health & Satisfaction Survey service as a mirror of reality for your business, helping you see blind spots, fix problems in time and keep your customer base for the long term.

In the cosmetics, dietary supplement, herbal, and food and beverage industries, trust is the most valuable currency. Whether you are a brand owner, an OEM factory or an investor looking for promising businesses, you need to know:

1. Brand Awareness: Do customers know us, and in what way? (A top-of-mind brand or just one they have seen in passing?)
2. Brand Image: Do customers see your brand as an “expert”, a “trusted advisor” or a “middleman”? A distorted image directly affects pricing and profit.
3. Customer Satisfaction: How happy are customers with our products and services?
4. Brand Loyalty: Are they ready to recommend us by word of mouth, or ready to switch to a competitor as soon as there is a promotion?

Ignoring this data lets a brand walk into a dead end without realising it. That is why TIBD offers research services that work like an annual health check for your brand.

At TIBD Global, our goal is not just to hand over a research report. We think and work as a business developer, ready to turn the data into strategy that helps your business grow and compete in international markets.

Our research is strategically supervised by an expert team led by Dr. Wuthipong Phanitsetthakorn, an executive with more than 15 years of experience in the health and beauty industry. With a background in agro-industrial technology management and hands-on experience as a business consultant in business model development and strategy for many entrepreneurs, TIBD understands in depth what a healthy brand looks like in a market facing digital disruption. That is why we design survey tools that get to the core of the problem, not just generic questions and answers.

“Know your enemy and know yourself and you will win a hundred battles… but do you know yourself well enough today?”

This service suits brands that have been on the market for a while and want to assess their position, or new brands that need a post-launch evaluation. We analyse your brand using the Brand Equity (brand equity) model:

1. Brand Awareness & Recall Survey

We don’t just ask “Do you know Brand A?”. We measure the level of awareness:

• Top-of-Mind Awareness: The first brand customers think of for a product category (for example, who comes to mind for collagen?)
• Unaided Recall: Recalling the brand unaided
• Aided Recall: Recognising the brand when seeing its logo or name

2. Brand Image & Association Mapping

We explore which words consumers associate with your brand:

• Safe vs dangerous
• Modern vs outdated
• Medical grade vs market-stall grade
• Good value vs overpriced

This data is essential for OEM factories or brand owners planning a rebrand to move up in price.

3. Competitor Benchmarking

Brand health cannot be measured in isolation. It must be compared with competitors. TIBD helps you compare Share of Voice and Share of Heart to see where you stand in customers’ minds against the market leader or direct competitors.

“Existing customers are profit, new customers are cost. Don’t let anyone walk away because they are unhappy.”

This service measures customer experience (CX) to find pain points to fix and selling points to protect.

1. CSAT (Customer Satisfaction Score)

We measure satisfaction in detail across several dimensions:

• Product Quality: Texture, scent and results after use
• Packaging: Design and ease of use
• Service: Chat response, delivery speed and product claims

2. NPS (Net Promoter Score)

The most powerful question: “On a scale of 0-10, how likely are you to recommend our brand to a friend?” The NPS score shows immediately whether your brand has more promoters or detractors, which relates directly to business growth.

3. Repurchase Intention Analysis

We analyse repurchase trends to calculate Customer Lifetime Value (CLV) helping you plan marketing budgets and promotions to win back existing customers with precision.

The weak point of satisfaction surveys is fake responses or samples that are too small. TIBD solves this with a network database built with leading educational institutions and organisations, totalling more than 50,000 people who represent today’s consumer market:

• Gen Z (students): Brand image sensitive; they judge brands on ethics and sincerity.
• Gen Y & X (staff and working adults): The group with real purchasing power; they judge brands on quality and value.
• Verified Identity: Respondents are identity-verified, so the data is highly reliable and can be used as a reference for corporate strategy planning.

Because a “good image” means different things for different products, we tune the measurement criteria to fit:

Cosmetics and skincare (Cosmetics)

• Brand Image Focus: Confidence, expertise and safety (dermatologist tested)
• Satisfaction Point: We measure how well targeted skin concerns are addressed and the premium feel during use (user experience).

Dietary supplements (Supplements)

• Brand Image Focus: Scientific credibility, manufacturing standards and authenticity
• Satisfaction Point: We measure ease of consumption (taste and format) and tangible results.