In today’s competitive business and industrial world, where competition is fierce and activities must be carried out with limited resources, many organizations need to adapt in order to develop their competitive advantages. One important way to create a sustainable competitive edge that allows organizations to compete effectively is through the creation of their own innovations or technologies. This can be achieved through research licensing, research development, or advancing research into high-level innovations to create a competitive space within the industry.
From the past to the present, the cosmetics industry is one of the fastest-growing industries. This is due to the domestic consumption demand and the demand from foreign markets. Thailand has advantages both in terms of purchasing power from consumers and an environment conducive to the development of local cosmetic brands, known as local brands. These advantages include geographical characteristics, trade regulations, as well as the popularity of products from neighboring countries, which provide us with opportunities to export to various countries.