About Efficacy Testing of Active Ingredients & Cosmeceutical Products
Efficacy Testing of Active Ingredients and Cosmeceutical Products should be done in order to deliver the effective results that the consumers are expecting and to build a strong brand loyalty in the market.
When it comes to cosmeceutical products, there are five type of ingredients that make up the formulation:
- Base ingredients
- Color ingredients
- Fragrance ingredients
- Preservative ingredients
- Active ingredients.
All these ingredient types play their important roles in respective intended purposes. Active ingredients are one of the most important ingredients among them because their function is to deliver the promised results of a cosmetic product. For example, if a cosmetic product is claimed to be a whitening product, the ingredient that delivers the whitening effect is the whitening active ingredient etc.
There are many active ingredients that give similar efficacy in the market. The question is which one is better and how do we know that this active ingredient is better than the other one. Likewise, you come up with a great cosmetic product with a very promising formulation, but how do you assure your customers that your product is doing what it promises? The only way to prove is through efficacy testing and see your active ingredients and cosmetic products’ performance.