Unlocking the Thai Health and Beauty Market: Overcoming Challenges to Success
The health and beauty market in Thailand is a high-potential market with continuous growth. According to a report by Euromonitor International in 2023, this market is valued at 250 billion baht and has a continuous growth trend. However, competition in this market is also increasing, making brands face challenges in creating differentiation and reaching consumers effectively.
Many multinational brands trying to penetrate the Thai market often face complex and unexpected challenges. The main reason is the lack of understanding of the local market, complex consumer behavior, and the lack of market insights necessary for accurate business decision-making. The lack of this information may lead to strategic errors, resource wastage, and missed growth opportunities.
Whether it’s an agricultural processing business looking to expand into high-value industries such as health and beauty, cosmetics businesses, or dietary supplement businesses, the lack of understanding of local consumer behavior and market insights is a major problem that often leads to wrong decisions.
The lack of understanding of the local market causes multinational brands to face unexpected problems. In addition, many large companies that want to diversify their businesses from traditional ones often face complex strategic changes. Entering a new market without accurate information and deep understanding of the local market is risky. The lack of industry insights makes it impossible to formulate appropriate strategies, resulting in a waste of time and resources.
Deep Dive Market Research: The Key to Success in the Health and Beauty Industry
TIBD is an expert in deep dive market research, ready to help you unlock the secrets of the health and beauty market in Thailand. With comprehensive services and a team of experts, we are ready to provide the insights necessary for your business decisions.
TIBD’s Main Services
Interview Question Design:
Designing in-depth interview questions in the form of qualitative research development and exploring market research methods.
Deep Interview:
One-on-one in-depth interviews with carefully selected target groups to gain insights into opinions, attitudes, and motivations for purchase decisions.
Focus Group:
Group discussions to explore the opinions and behaviors of the target group on topics of interest.
Qualitative Research:
Qualitative research to understand the needs, motivations, and behaviors of consumers in depth.
Empathic Communication:
Using empathetic communication techniques to extract hidden insights (Hidden Demand) and the true needs of consumers.
Industry Insights:
Analyzing market data, trends, and competitors to give you a competitive advantage.
Qualitative Data Collection Services:
Covering both telephone data collection (Deep Interview) and focus group organization.
Our Expertise in the Health and Beauty Industry Health and Beauty Industry
We have specialized expertise in the health and beauty industry, including related businesses such as:
Health and Beauty Extract Business (Active Ingredient):
Manufacturers and distributors of natural extracts for health and beauty products.
Cosmetics Business:
Manufacturers and distributors of various cosmetic products.
Herbal Business:
Manufacturers and distributors of herbal products for health and beauty.
Dietary Supplement Business:
Manufacturers and distributors of dietary supplements for health and beauty.
High-Value Food Business:
Manufacturers and distributors of high-nutritional-value and high-priced food.
Strong Network, Leading to Accurate Insights Strong Network
We have an extensive network in the industry, enabling us to access important information and experts, including:
- Researchers in Universities and Government Research Institutes
- Target consumer groups in premium product segments
Expert Team Aiming for Sustainable Success
TIBD is ready to drive your business with a team of experts and services beyond research:
- Expert Team: Our team consists of researchers with master’s and doctoral degrees and experience in in-depth research, as well as communication experts who can accurately interpret and analyze insights.
- Anonymous Data Collection: We offer in-depth data collection services without revealing the brand or client’s identity, ensuring the confidentiality of your information.
- Experience and Expertise: Our team has over 10 years of experience and knowledge in the industry. Our operations are also confidential, ensuring the security of your data.
- Develop Market Entry Strategies: Use insights to create precise and market-responsive strategies.
- Develop Communication Tools: Create communication tools that resonate with the target audience and effectively communicate your brand.
- Define Brand Direction & Identity: Build a strong and distinctive brand in the market.
- Enhance Innovation and Technology: Use insights to develop innovations and technologies that meet consumer needs.
- Business Matching: Connect your business with suitable partners to expand business opportunities.
Whether you are a multinational company looking to penetrate the Thai market or a local company seeking insights to develop your business, TIBD is ready to be your trusted partner in market research. With services tailored to your specific business needs and a team of experts ready to advise and support you at every step.
Contact TIBD today for a free consultation and start your journey to success in Thailand’s health and beauty industry. Click
