Although kratom was removed from Thailand’s narcotics list only in 2021, its hero alkaloid — mitragynine — has already become a hot functional-ingredient prospect. Multiple market trackers predict the value of kratom-based supplements in ASEAN will exceed several billion baht within five years. Yet the mainstream image of kratom is still tied to bitter leaf brews and grassy “kratom coffee.”
If consumers want something tasty, easy, and pocket-friendly, the answer is not another drink or capsule. It is a functional gummy — a bite-size candy that delivers a full, controlled dose of mitragynine in every chewy piece.
Why Gummies Are the Fastest-Growing Supplement Format
- Candy Experience : Gummies feel like a snack, not medicine, so people enjoy taking them.
- Accurate Dosing : Each piece carries the same mitragynine load, unlike scoops of powder or half-finished drinks.
- Fits All Ages : Kids who dislike pills, office workers who need a quick desk snack, and seniors who chew better than they swallow tablets all fall into one target group.
- No Water, No Mess : Rip the pouch, chew, swallow. No need to carry a water bottle.
- Social-Share Friendly : Fun shapes, bright colours, and stretchy texture are far more “Instagrammable” than a plain pill.
Consumer Pain Points & How Mitragynine Gummies Solve Them
The outcome is a gummy that is delicious, fun to chew, and focus-boosting delivering benefits from first bite to post-swallow effect.
The Secrets Behind a Clear, Non-Bitter, Perfectly Chewy Gummy
- Hiding the bitterness
Mitragynine particles are wrapped in micro-scale yuzu-peach flavour beads (about one-tenth the size of table sugar). When you bite, fruit aroma hits first; your tongue barely meets the alkaloid’s bitterness. - Tailoring the gel for each audience
- Need a bouncy, jelly-like bite? Use gelatin (typical gummy texture).
- Targeting vegans? Use fruit pectin for a firmer “gummy-bear snap.”
- Keeping moisture lower than ordinary jellies
Water is evaporated until the gummy is dry enough to resist mould yet still soft, so it stores at room temperature without melting in Thai summer heat. - A whisper-thin MCT oil coat
After depositing, each piece is misted with MCT oil. Pieces don’t stick together, and fruit aroma lingers in the nose while chewing.
Lab Numbers Turned into Easy Selling Points
All data are condensed into a colourful infographic dossier, ready for brochures, websites, or buyer decks — no dense lab tables required.
Flavour, Colour & Packaging Strategy
- Tropical Focus : Yuzu + passion-fruit, naturally yellow-orange from carotene, signalling “bright energy.”
- Berry Boost : Blueberry + raspberry, purple-red from beetroot and anthocyanins, evoking a “berry power-up.”
- Honey Herb Calm : Longan honey + lemon balm, light-gold from natural caramel, projecting “relaxed concentration.”
Pieces can be moulded as kratom leaves or lightning bolts for instant brand recall. Pack in zip-lock daily pouches (7 pieces) and PET jars (30 pieces); jar lids carry a QR code to a Farm-to-Gummy brand story for extra transparency.
Sales Channels & Content Tactics
- E-commerce launch : Lightweight and shelf-stable, gummies ship cheaply. Open stores on Shopee and TikTok Shop, pair flash sales with live demos (“watch me chew”) so customers see colour, hear the pop, and imagine the texture.
- Premium cafés & co-working hubs : Bundle a hand-drip coffee with two gummies. Cafés raise average tickets; the brand meets focus-hungry professionals. Table tents with QR codes drive take-home pouch sales.
- ASMR chew clips : Shoot a 5-second video: crisp pop, overlay the word “FOCUS,” post to TikTok/Reels. Quick to share among students and digital workers.
- Monthly subscription : Ship 30 pieces every four weeks. Include a pocket planner with tick-boxes (“chewed today?”) and weekly email focus tips to keep users engaged.
Together, these four tactics combine easy reach with share-worthy content, growing trial and repeat sales without ever feeling like “taking medicine” — just sharing a fun chew that powers daily life.
Ready to Chew & Conquer the Market?
Thailand’s gummy aisle still lacks a true herbal hero product backed by science and great taste. TIBD R&I Partner handles formulation, pilot runs, lab proof, and creative assets, so you can focus on brand-building. Book a free consultation online or at our pilot kitchen and start crafting mitragynine gummies today. Cobtact us Click
